With each passing year, the importance of businesses having an online presence reinforces itself owing to the increased popularity of e-commerce. Big Commerce estimates that the growth of e-commerce to be 23% year-over-year. However, many businesses across the America and the world as a whole have not invested in a website, many dentists included.
There are many reasons that companies and dentists refrain from investing in websites. These include the perceived difficulties of running a website. However, the reality of the matter is that investing in a business website does not have to be extremely complicated. By using WordPress to run your site, the task of running the website in question becomes an easy one. Crucially, these businesses get to reap the benefits of having a website.
But it is not just a simple means of running a website that WordPress offers. There are myriads of benefits to using WordPress, including:
1. It Provides Better User Experience
WordPress is known for having a stellar user experience for both the website owner as well as the website user. The foundation (and a core characteristic) of WordPress is simplicity. To this end, the vast majority of themes that are available for dentists’ websites, (whether they are freemium or premium) do not require any coding. An internet connection and browsers suffice to develop and maintain a website, something few other if any, content management system can offer. The same traits characterize the management of WordPress websites, where it only takes a few clicks of a button.
As for the users, WordPress is fundamentally designed to offer the best end user experience possible. This is especially the case with premium themes which place emphasis on user engagement and having a stellar user experience. Such themes ensure that the navigation that is implemented on the websites suffice to guide the end users in exploring the various corners of the websites.
However, the most crucial element that this CMS provides end-users with is a stellar mobile experience. The vast majority of themes are designed to be mobile friendly and responsive. Thus, patients using mobile devices to browse the website can do so without any hiccups whatsoever.
2. WordPress Is Better For SEO
Right off the bat, WordPress is the most SEO-friendly CMS currently available.
This is not something new most websites these days have WordPress installed because this platform has millions of plugins available for you to install. Some popular plugins are for security, speed and so much more. Choosing this platform we think will give you a better favor from Google, as Google, like this platform for easy crawling.
Google’s Matt Cutts is on record saying that using “WordPress automatically solves” a lot of “SEO issues.” For instance, the URL structure of WordPress is quite seo friendly. Furthermore, numerous search engine optimization plugins automate the process of optimizing website pages. For example, the Yoast SEO plugin is one of the most popular plugins designed to make search engine optimization easy for optimization novices.
For being SEO friendly, dentists should consider using WordPress for their websites.
3. It Has Great Security And Protects Against Cyber Attacks
Owing to its popularity (WordPress powers no less than 27% of all websites) it is under a constant barrage of attacks. However, WordPress takes the security of its CMS very seriously. It is constantly updating its system to make it very secure for users, while at the same time pulling all stops to negate cyber-attacks on the websites it powers. Additionally, numerous easy-to-follow tutorials provide top-notch guidance in as far as improving the security of WordPress sites is concerned.
However, by using a secure password, and refraining from using uncertified plugins and themes downloaded from untrustworthy websites, you can assure the security of your website.
Other credible benefits that every dentist stands to gain by using a WordPress website include custom websites, a large amount of support from theme producers and other WordPress users, blogging prospects, and an ever-improving CMS.